KADIRAGAMAR - Research Abstract
RESEARCH TITLE:- “Promoting Sustainable Tourism in Kataragama through Community-Based and Digital Marketing Strategies” RESEARCH ABSTRACT This study examines the promotion of sustainable tourism in Kataragama through the integration of community-based approaches and digital marketing strategies. Kataragama is a significant multi-religious and cultural tourism destination in Sri Lanka, attracting a large number of pilgrims and tourists annually. However, increasing tourist activities have led to environmental and social challenges such as waste management issues, overcrowding, and limited community involvement. The main objective of this study is to explore how community participation and digital marketing can contribute to sustainable tourism development in Kataragama. A qualitative research approach was adopted, using a case study design. Data were collected through semi-structured interviews, focus group discussions, and observations involving local residents...